Houston, TX – March 8, 2007 –- Daily DVDs free for a year — 45 days
of chances to win 365 days of free movies — is
the appealing proposition behind a first-of-its-kind
industry promotion by TNR Entertainment Corp., the nation’s
leading owner and operator of self-service DVD rental
kiosks in supermarkets and grocery stores, beginning
March 16 and running through April 29, 2007 at all 1,500
of its The New Release ™ locations in 30 states.
Every day of the promotion, one lucky shopper’s
name will be randomly chosen to receive free movies
for a year. Shoppers can rent up to three movies per
day. The winners will receive a New Release-branded
Visa check card with $365, plus tax pre-loaded. No purchase
is necessary to enter and both new and existing New
Release renters are welcomed to participate. There are
two ways to enter, either online at www.thenewrelease.com
or with the mail-in entry form on flyers at TNR’s
rental kiosks.
“We wanted a fun, innovative and enticing way
to introduce the concept of renting DVDs at our kiosks
to more customers in the grocery channel. At the same,
we wanted to offer substantial potential rewards to
our existing customers, particularly those with multiple
daily rentals,” said Tony Sciolla, Chief Marketing
Officer for TNR, parent company of The New Release.
“This special promotion is a win for our retail
partners as well, who benefit from what we expect will
be greater traffic during the promotion. We know the
winners will definitely be making additional trips for
their daily DVDs.”
Sciolla said the appeal of a year’s worth of
movies with the added convenience of renting DVDs at
The New Release™ supermarket/grocery store kiosks
was a powerful combination. He noted that the daily
giveaways will be promoted through special kiosk signage,
posters and flyers in store.
Shoppers can pickup an entry form at any of the 1,500
The New Release ™ kiosks in such grocery chains
as Dillon’s, Food 4 Less, Food Lion, Fry’s,
H-E-B, Kroger, King Soopers, Publix, Quality Food Centers,
Ralph’s, Roundy’s/Pick ‘N Save, and
Spartan/Family Fare across the country. For a complete
listing of the Company’s supermarket and grocery
store locations, see the geographic search section of
TNR’s website, www.thenewrelease.com.
\TNR is currently underway on a significant national
expansion program, expecting to double its current network
of kiosks by the end of 2007. The New Release automated
DVD rental kiosks provide supermarket customers with
a more convenient one-stop shopping experience. As the
Company’s kiosks are being introduced in new markets,
more consumers are able to enjoy renting the latest
DVD titles for $1-a-day and no late fees – a simple
and affordable pricing structure that TNR was the first
to successfully market. TNR’s kiosks house up
to 1,000 units each, representing more than 200 titles,
including top new releases. The fully-automated kiosks
operate on a wireless communications network and next-generation
DVD kiosk operating system.
Privately-held TNR Entertainment, based in Houston,
dominates the self-service DVD rental category in the
grocery channel. Led by TNR’s management team
of CEO Richard B. Cohen and COO Jeff Karbowiak, the
Company’s aggressive growth plans call for continuing
national expansion of its retail locations, well beyond
the doubling of its kiosk network by this year end.
TNR completed a capital infusion of $45 million last
year to support this major effort.
Based in Houston, Texas, TNR Entertainment Corp. is
backed by an institutional investor group including
Celerity Partners, LP of Los Angeles; Chapton Partners,
LP, a Houston family partnership; Laminar Direct Capital,
LP, a member of the D.E. Shaw group of companies; and
MCG Capital Corporation (NASDAQ: MCGC), a leading specialized
financial services company and financial advisor.
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